As the leading mobile shopper activation company, we have partnered with Retail Solutions Inc. (RSi), a global retail analytics leader. Today announced an alliance that allows Crisp to add Ansa inside the mobile ad platform, Crisp MoCA, giving customers additional ways to target, optimize and measure mobile shopper and retail-based digital marketing campaigns. Ansa, the digital brand of RSi, enables shopper marketers, agencies and ad networks to cost efficiently measure the impact of digital marketing campaigns on stores sales automatically, every day for any store location.
Crisp uses over fifteen years of mobile technology development and marketing experience to drive results for CPG and retail marketers. “Our end-to-end mobile platform is designed specifically to activate shoppers to purchasing experiences, both in store and online,” says Jason Young, Crisp CEO. Today, mobile devices influence one-third of product purchases in stores, representing almost $1 trillion in sales. “Mobile’s rapid growth in shopper influence requires a robust suite of premium targeting, KPI optimization, and measurement capabilities. We couldn’t be more excited to partner with Ansa to bring new value for our customers.”
“Ansa is the most intelligent solution for closing the loop on digital media investments. Since the launch in 2014, we have serviced hundreds of digital campaigns at 35 of the top CPGs, empowering shopper marketers and CPG media planners to maximize spending efficiency, accelerate new items from day one, automatically optimize their campaign performance and continuously learn and improve beyond the click,” shares Michael Quinn, General Manager for Ansa at Retail Solutions Inc. “Mobile advertising is a growing element of the media mix and we’re absolutely thrilled to partner with Crisp, the leading provider in mobile shopper activation technology, to give shopper marketers a new level of in-store insights and tangible proof that their digital investments are generating significant returns.”
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