Crisp has been named an Editor’s Choice Winner by the editors of Shopper Marketing Magazine and we are pleased to accept this award again this year.
Each year, The Path to Purchase Institute produces the Shopper Marketing Conference & Expo, taking place this month at the Minneapolis Convention Center. Editors from flagship property, Shopper Marketing Magazine, review the year’s exhibitors and curate a list of “Editor’s Choice” companies offering special innovations that are must-sees for attendees and will be on display at the show. Crisp was chosen for its shopper marketing focused mobile ad platform, Crisp MoCA (Mobile Customer Activation).
Crisp MoCA is a Demand Side Platform (DSP) designed to help brands and retailers activate consumers to POS experiences via the mobile device. The primary emphasis is on driving consumers into physical stores (and online) to purchase products. The system brings in data from shopper content providers such as ShopLocal, Retailigence, and Inmar. Crisp’s rich ads can feature embedded coupons, circulars, product galleries and in-stock products, and directly support store loyalty programs.
“Crisp is thrilled to be chosen as an Editor’s Choice winner at the Shopper Expo for the second year running”, says Jason Young, CEO. “Shopper marketing faces rapid changes as mobile technology changes consumer behavior. Crisp is gratified that the editors of Shopper Marketing Magazine recognize Crisp’s leadership in providing innovative and effective solutions for marketers that need to use mobile advertising to drive in-store sales.”
Crisp’s MoCA platform will be on display at the Shopper Marketing Conference and Expo on Oct. 14-15 at the Minneapolis Convention Center, booth 712. Stop by and say hello!