Who We Are
Crisp is the mobile shopper activation company. Crisp gives Retail and CPG brands the unrivaled ability to target, message, and activate mobile shoppers – with proven results.
We’re powered by MoCA: a revolutionary platform that pinpoints the right mobile shoppers in the right place and time; delivers data-informed experiences that activate them to store visits and sales; and that accurately measures success.
We’re specialists. Crisp has focused exclusively on mobile innovation since 2000, and gears its entire practice toward Retail and CPG mobile activation. Our deep vertical knowledge and expertise gives us the proven ability to activate shoppers on the device they use most: their mobile phone.
Crisp has led the field since the first days of mobile apps, the mobile web & mobile advertising.
- Develops some of the first mobile apps ever created
- Provides app testing and certification for the first mobile app store in the US, for Nextel and Motorola.
- Develops mLogic™, the first mobile CMS for mobile apps and mobile responsive websites
- Brings many of the largest media properties—including Tribune, Time, Turner, Gannett, Hearst, CNN, ESPN and NBCU—into the mobile era with their first mobile-optimized websites & apps
- Develops Crisp Engage™, the self-service rich media mobile ad platform for publishers and advertisers
- Pioneers the first always-viewable, mobile optimized ad format, Crisp Adhesion™, for which Crisp was Awarded the IAB’s first Mobile Rising Star
- Delivers the first full-page rich media ad experiences during the launch of The Wall Street Journal on the iPad, Apple’s just-launched mobile device
- Founds the standards group for mobile app advertising, ORMMA.org. ORMMA’s standards soon adopted by the IAB as MRAID, now a critical piece of every ad-supporting mobile app (on TechCrunch)
- Acquires mobile network Smart Device Media, combining Smart Device’s premium mobile media network with Crisp’s rich media capabilities to become a full service mobile brand activation business.
- Develops and launches MoCA (Mobile Customer Activation), the platform for mobile activation in brand shopper marketing and retail
- Named the Path to Purchase Institute’s Editor’s at The Shopper Marketing Conference and Expo
Jason is a 20-year media industry veteran at the forefront of the digital advertising market in the U.S. Jason joined Crisp in December 2011, as part of the company’s acquisition of Smart Device Media, a premium mobile ad network, where Young was CEO. Prior to founding Smart Device Media, Jason spent nearly two decades with technology media titan Ziff Davis, the last three as CEO. At Ziff Davis, Jason helped craft and execute the strategies that transformed market-leading brands like PC Magazine from print to digital distribution.
With expertise in emerging digital advertising trends, Jason has lent his vision as a leader in key industry organizations like American Business Media, Interactive Advertising Bureau, and Google Publisher Advisory Committee. Jason resides in Larchmont, NY with his wife Melissa and three children.
Xavier Facon leads product development and directs the technical strategy of Crisp. He is a mobile software veteran and ad tech disruptor who has continually improved technology and standards to make it easier to deliver mobile media. In the early days of Crisp, Xavier developed platforms for deploying some of the first mobile applications and mobile sites for major U.S. media brands such as CNN, AT&T, ESPN, NBC, Time, AP, and hundreds more. Based on his experience in mobile content delivery, Xavier began in 2008 to build an HTML5-based, advertising technology platform called Crisp Engage, which is now used all over the world to develop world class advertising creative on iOS and Android devices.
Xavier’s interest in moving the mobile industry forward has influenced a wide network of software developers. He co-founded the Micro Java Network in 2000, a global R&D community for mobile app development, and ORMMA (Open Rich Media for Mobile Advertising) in 2010. ORMMA is an open-source community, which evolved the premise of ad standards from display size to ad functionality. This laid the groundwork for the IAB MRAID standard API for delivering HTML5 ads into native applications. Xavier writes regularly on the state of mobile advertising and best practices, and holds degrees in Computer Science and Business Management from his country of origin, Belgium.
Joining Crisp from Smart Device Media, Tom Jones is a 22 year media veteran who spent the bulk of his career in interactive. An expert in driving the global monetization, operations, and strategy for digital businesses, Tom has held key executive positions at CBS Interactive, CNET, ZDNet, and Ziff Davis. T
om has been an industry leader in defining and creating new products and revenue models for leading sites like CBS Sports, March Madness on Demand, CNET and Gamespot. The sites in Tom’s portfolio have been consistently recognized with industry awards including Webby, Forbes, and Eppy. Tom resides in Newport Beach, CA with his wife Terri and four kids.
Stacey Hafers is an experienced finance and media professional with over 20 years of finance, and 15 years of media experience. Stacey joined Crisp in 2013 from Vibrant Media, where she held the position of SVP, Finance. Stacey is responsible for financial management, reporting and analysis, systems compliance and processes, and improved reporting capabilities.
Stacey has also held positions at Village Voice Media, Walker Digital Media, and OSI Corporation. A licensed CPA, Stacey holds an MBA from Sykes College of Business at the University of Tampa, and a BS in Accounting and Finance from the University of Tampa. Stacey lives in New York with her husband, James, and dog Riley.
Steve Sutton brings more than 26 years of media experience to Crisp. Now heading sales operations, Steve’s also had leadership roles in Crisp ad operations, account management, and publisher business development. Prior to Crisp, Steve was COO of Ziff Davis Media, overseeing engineering, content, audience development, ad ops, third party monetization, and PC Magazine in print, digital, and mobile platforms. Steve was part of the senior management team that built the digital side of the business, with leadership roles in audience development and business development.
Steve has a degree in mathematics from Cornell University, and lives in Glen Ridge, NJ with his wife and three daughters, three dogs and three cats. When not on the injury list, he enjoys triathlons, running, and the outdoors.
With over 15 years of digital media experience, Jim is a proven leader in digital marketing, including sales development, ad product creation, public relations and team building. Jim helped to open and run InfoSeek’s NY digital sales offices in 1996, served as Marketing Director for Walt Disney Internet’s GO.com, and as an Executive Director for AOL.
For the past eight years, Jim managed and led Ziff Davis’ digital marketing group, most recently as VP, Marketing and Ad Operations. With Ziff Davis’ team, he helped to grow the company’s digital business and ultimately transform it to an all-digital platform. Jim resides in Fairfield, CT with his wife Jessica, and three boys.
Joe Riley is a proven leader in the digital media industry. He has extensive experience as an executive, strategist, deal maker and operations lead. Prior to working with Crisp, Joe was a SVP at Zenith Media and VivaKi (both Publicis Groupe companies) where he developed programmatic strategies and oversaw the client service operations of the organizations. Previously in his career, Joe held various leadership roles at Magnetic, Lotame and Washingtonpost.Newsweek Interactive. In these positions, Joe was responsible for such things as overseeing media and data operations, creating and executing programmatic advertising campaigns, and developing and maintaining key partnerships with data providers and publishers. Joe has also worked in business development and consulting at the National Association of Securities Dealers, PricewaterhouseCoopers and Arthur Andersen.
Joe has an undergraduate degree from the University of Notre Dame and an MBA from Duke University’s Fuqua School of Business. Joe resides in Scotch Plains, NJ with his wife Lauren and two children, Thomas and Sarah.
Risa came to Crisp Mobile after 20 years in the publishing and digital industry, focusing on the best technologies to connect with the consumer. Risa’s experience in CPG and retail aligns on point with Crisp’s mobile drive to retail and shopper activation approach.
Risa shares her industry knowledge with key clients, The Path to Purchase Institute, Brand Activation Association and agency partners to educate and inspire clients regarding mobile best practices and delivering sales lift. A recognized P2P Women of Excellence, 40 Under 40, Hotlist and Innovator of the Year.
Prior to Crisp, Risa brought her energy, strategic thinking and understanding of sales and marketing to digital publishers; Time Inc, Conde Nast, Meredith and Scholastic.
Risa resides in Larchmont NY with her husband Matthew and three great kids; Harrison, Ella and Sienna
Rosalind Tan joined Crisp in 2011 to manage and lead new business development in the APAC region. With over twenty years of proven results with multinational companies and startups, Rosalind has the perspective to drive business growth for Crisp from its Singapore base.
Prior to joining Crisp, Rosalind spent 10 years as Publisher and VP, Custom Publishing at Internet.com in the United States. Her clients included Fortune 100 technology companies, top media and advertising agencies. She relocated to Singapore in 2009 to lead the expansion of Internet.com, and later started a media company creating digital advertising solutions for premium brands.
Rosalind has an MBA from Shidler College of Business, University of Hawaii, with an emphasis on Organizational Development and International Business. She sits on the Board of Directors Alumni Group.