Who We Are
Crisp is the mobile shopper activation company. Crisp gives Retail and CPG brands the unrivaled ability to target, message, and activate mobile shoppers – with proven results.
We’re powered by MoCA: a revolutionary platform that pinpoints the right mobile shoppers in the right place and time; delivers data-informed experiences that activate them to store visits and sales; and that accurately measures success.
We’re specialists. Crisp has focused exclusively on mobile innovation since 2000, and gears its entire practice toward Retail and CPG mobile activation. Our deep vertical knowledge and expertise gives us the proven ability to activate shoppers on the device they use most: their mobile phone.
Mobile Leadership
Crisp has led the field since the first days of mobile apps, the mobile web & mobile advertising.
2000
- Develops some of the first mobile apps ever created
- Provides app testing and certification for the first mobile app store in the US, for Nextel and Motorola.
2004
- Develops mLogic™, the first mobile CMS for mobile apps and mobile responsive websites
- Brings many of the largest media properties—including Tribune, Time, Turner, Gannett, Hearst, CNN, ESPN and NBCU—into the mobile era with their first mobile-optimized websites & apps
2008
- Develops Crisp Engage™, the self-service rich media mobile ad platform for publishers and advertisers
- Pioneers the first always-viewable, mobile optimized ad format, Crisp Adhesion™, for which Crisp was Awarded the IAB’s first Mobile Rising Star
2010
- Delivers the first full-page rich media ad experiences during the launch of The Wall Street Journal on the iPad, Apple’s just-launched mobile device
- Founds the standards group for mobile app advertising, ORMMA.org. ORMMA’s standards soon adopted by the IAB as MRAID, now a critical piece of every ad-supporting mobile app (on TechCrunch)
2011
- Acquires mobile network Smart Device Media, combining Smart Device’s premium mobile media network with Crisp’s rich media capabilities to become a full service mobile brand activation business.
2014
- Develops and launches MoCA (Mobile Customer Activation), the platform for mobile activation in brand shopper marketing and retail
- Named the Path to Purchase Institute’s Editor’s at The Shopper Marketing Conference and Expo
2016
- Named Editor’s Choice by the Path to Purchase Institute’s Editors for the third straight year at The Shopper Marketing Conference and Expo