2017 Path to Purchase Expo with Crisp & Quotient

Another successful event at the Path to Purchase Expo is behind us and this year we were especially excited to hit the show floor as the new Crisp/Quotient team.

A big goal this year was to get the word out that we are now one team and even created Crisp/Quotient “neighborhood” with our booths. The team worked collaboratively, cross-pollinating between booths and sharing our message Together, We Make Sales Happen!

Crisp hosted the “Digital Solutions” track which is always a crowd pleaser as well as a great opportunity to chat with other digital leaders in the industry.

This year, Crisp’s Jason Young introduced two of Quotient’s top sales leaders Chad Summe and Dave Johnson as they discussed Digital Merchandising. Mary Beth Agase, one of Crisp’s sales leaders finished out the day strong introducing brands such as Mars Chocolate and Lunds & Byerlys.

Crisp’s SVP Managing Director, Risa Crandall discussed all things Crisp with P2P in an interview on the show floor. Click below to watch!

To wrap up a great event, Crisp sales team wanted to show gratitude to all of our clients and partners and hosted a team dinner at Liberty Tavern. Lots of laughs and great conversation was had, a fun night out on the town before heading back to New York!

Mobile Creative That Hits the Mark

Compelling creative is at the center of every great mobile campaign, grabbing the attention of consumers. Ensuring mobile creative is stellar, and not just average, is what Crisp does best. Powerful creative will drive program goals and objectives and, ultimately, sales for your brand. Want to activate trial for a new product? Drive foot traffic to a retailer partner’s stores? Creative is a large piece of the puzzle. Need some ideas? Here are select Crisp Ads of the Month, best-in-class mobile examples of top engagement drivers for leading brands.

Ad of the Month
November 2016 –
Coca Cola

To continue being the preferred sparkling beverage of football fans across the nation, Coca-Cola worked with Crisp to create dynamic “Add to Wallet” ad units. By geo-targeting male and female football fans interested in the brand’s football partnerships, we were able to remind shoppers to pick up delicious and refreshing Coca-Cola beverages for big games each weekend.

Ad of the Month
January 2017 –
Popcorners

Crisp’s mobile campaign for Popcorners targeted store locations with the newly branded product to drive awareness of packaging and in-store sales.

Ad of the Month
February 2017 –
Academy Sports

Crisp’s mobile campaign for Academy Sports drove awareness of the new Brooks Adrenaline GTS 17 shoe available in stores by targeting fitness-conscious adults who make running a part of their regular workout routine.

Ad of the Month
March 2017 –
Gerber®Grabbers™ 

Crisp Mobile’s campaign for Gerber® drove awareness and trial  of Gerber® Grabbers™, available at Babies R Us. Targeting new mothers, Crisp developed a dynamic ad unit directing moms to relevant content from a brand they love and trust.

Ad of the Month
June 2017 –
Olay Daily Facials

The Olay Daily Facials campaign drove shoppers to purchase Daily Facials products at Target stores. Olay creatively implemented Crisp’s Splash functionality that directed the customer to Target’s cartwheel app, creating a seamless user experience. 

Personalizing the Grocery Shopping Experience

An interview with Albertsons’ Narayan Iyengar and Quotient Technology’s Mir Aamir

Author: Tricia Carr, eMarketer

July 5, 2017

Albertsons has access to a cornucopia of customer data through savings programs like just for U at its eponymous stores and Safeway as well as Acme’s MyMixx, which are integrated in each retailer’s mobile app. 

Behind the scenes, digital promotions technology provider Quotient helps the grocery store conglomerate use this data to engage with customers one-on-one through digital. eMarketer’s Tricia Carr spoke with Narayan Iyengar, senior vice president of digital marketing and ecommerce at Albertsons, and Mir Aamir, president and COO of Quotient, about the level of personalization that grocery shoppers expect in exchange for their loyalty.

eMarketer: What trends are driving an increased desire for personalization among your customers?

Mir Aamir: The No. 1 trend is changes in customer expectations. There is a strong desire from consumers everywhere for relevance and personalization. Their patience for messages or offers coming from any business that are not personalized is running very thin. Historically, grocery retailers and CPG [consumer packaged goods] brands have done mass marketing, like weekly flyers. The desire for personalization is not only a challenge, but a huge opportunity for them to capitalize on.

eMarketer: The right technology can help retailers personalize across multiple consumer touchpoints. What’s most important for Albertsons from a technology standpoint?

Narayan Iyengar: The technology infrastructure for marketers continues to evolve and transform dramatically. There’s data, big data, machine learning, all of that. But it’s also happening at the customer level in that everybody is looking at small screens, and that changes how they view the retail store and influences preshopping [before they get to store].

The North Star toward which all major grocers want to move is to have an integrated, end-to-end, seamless experience that addresses a majority of the customer journey—be it in-store or online, stock-up trips or quick trips, and no matter what type of customer you are. We want to be able to help everybody because we are a mass market company. Picking any one challenge and solving it is somewhat easier, but for a company with our scale, we have to solve all of them.

Aamir: To reinforce that point, about 97% of groceries are still purchased in-store. Even though the online piece is growing rapidly, it’s growing from a small base. Using digital to influence in the preshopping and planning stages to get a growing share of wallet and market of that 97% is very important.

QUOTIENT COMPLETES ACQUISITION OF CRISP MEDIA

MOUNTAIN VIEW, Calif., June 1, 2017 — Quotient Technology Inc. (NYSE:QUOT), a leading digital promotions, media and analytics company that connects brands, retailers and shoppers, today announced that it has completed its acquisition of mobile marketing and advertising company Crisp Media, Inc., which does business as Crisp Mobile.

The deal was announced on May 2, 2017. Details can be found on the original press release. Crisp Mobile’s platform seamlessly links data, personalized creative messages and analytics to drive in-store sales at specific retailers through interactive mobile advertising. Crisp’s advanced technology platform, combined with Quotient’s existing promotions and media offerings, better positions the combined company to take advantage of what’s expected to become a $19.0 billion shopper marketing market by 2020.[1]

For more information on Crisp Mobile, watch an introduction video and read about its mobile ads on Quotient’s blog.

About Quotient Technology Inc.

Quotient Technology Inc. (NYSE: QUOT) is a leading digital promotion, media and analytics company that connects brands, retailers and consumers. We distribute digital coupons and media through a variety of products, including digital paperless coupons, digital printable coupons, coupon codes and card-linked offers. We operate Quotient Retailer iQ™, a real-time digital coupon platform that connects into a retailer’s point-of-sale system and provides targeting and analytics for manufacturers and retailers. Our distribution network includes our flagship app and site, Coupons.com, as well as Grocery iQ™, our thousands of publisher partners and, in Europe, the Shopmium mobile app. We serve hundreds of consumer packaged goods companies, such as Clorox, Procter & Gamble, General Mills and Kellogg’s, as well as top retailers like Albertsons Companies, CVS, Dollar General, Kroger and Walgreens. Founded in 1998, Quotient is based in Mountain View, Calif. Learn more at Quotient.com, and follow us on Twitter @Quotient.

About Crisp Mobile

Crisp has over 15 years experience in delivering marketer content via mobile devices. Crisp’s exclusive focus on the retail and CPG markets means that only Crisp has both the deep vertical knowledge and the proven ability to activate shoppers on the device they use most often: their mobile phones. Crisp provides the industry’s first end-to-end mobile customer activation platform to deliver radically improved mobile experiences for shoppers and marketers alike. These unrivaled experiences, along with a proven ability to deliver results, have made Crisp a trusted partner to many of today’s largest retail and CPG brands.

Investor Relations Contact:
Stacie Clements
(650) 605-4535
ir@quotient.com

Media Contact:
Tessa Chen
(650) 396-8821
press@quotient.com

[1] “U.S. Brand Activation Marketing Forecast (2016-2020): Key Findings Report.” Association of National Advertisers and PQ Media, April 2016.

Quotient Signs Definitive Agreement to Acquire Crisp Mobile

Quotient Technology Inc., a leading digital promotions, media and analytics company that connects brands, retailers and shoppers, today announced that it has signed a definitive agreement to acquire Crisp Media, Inc., which does business as Crisp Mobile. A mobile marketing and advertising company, Crisp has a proven track record of delivering successful shopper marketing campaigns for consumer packaged goods brands (CPGs) and retailers. Crisp’s deep mobile media expertise, coupled with its advanced technology platform, complements Quotient’s existing promotions and media offerings and is expected to position Quotient to better take advantage of what’s predicted to become a nearly $19.0 billion market1 in the next few years.

“Crisp is a natural fit for Quotient as we expand our efforts in shopper marketing,” said Mir Aamir, President and Chief Operating Officer of Quotient. “We believe the power of our retail network and proprietary shopper data, combined with Crisp’s ability to create and deliver premium and effective mobile ads for CPG brands, puts us in a strong position as the industry rapidly shifts to digital. Additionally, Crisp expands and strengthens our ability to attribute media campaigns to in-store sales.”

Already, Crisp has strong relationships with leading ad agencies and CPGs in the US, working with them to drive in-store sales at specific retailers through interactive mobile advertising. Crisp’s platform seamlessly links data, personalized creative messages and analytics to reach the right shoppers at the right moment on their path to purchase. View the full release here: http://www.businesswire.com/news/home/20170502006647/en/

Crisp Mobile Attends The American Diabetes Association’s 15th annual Kiss a Pig Gala in Bentonville!

Dressed to impress, the Crisp team attended an exciting night out to support the American Diabetes Association at the 15th annual Kiss a Pig Gala in Bentonville. Voted the biggest charity gala in Arkansas, Crisp was thrilled to get involved and mingle with some of Bentonville’s finest industry leaders.

As a sponsor, Crisp helped to support research, information and advocacy programs for the more than 250,000 Arkansans and nearly 29 Million Americans affected by diabetes. Crisp’s sponsorship directly contributed to the one million dollars raised!

A Must Read- Marketing: CPG Article, “For CPGs, Recenter Mobile In Your Marketing Mix”

Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it’s been “the year of mobile,” only 3% of brands’ marketing mix was spent on mobile advertising last year. Yes, marketers are increasing their mobile ad spend, but there is still a lot of ground to gain to catch up to consumer adoption.

Investment in mobile as the driving force behind an audience-based approach can fuel real impact for brands today and set them up for success in the world of “connected everything” that’s soon to come. Not too long ago, when most internet use took place on a personal computer, search fast became the foundation upon which web-based activities took place. It’s becoming increasingly evident that the center of the next evolution of the web is, and will be, the mobile phone….

To read more click here.

Article written by Jennifer Lum, Columnist, Marketing:CPG

Crisp at Path to Purchase Expo 2016

After attending the 2016 Path to Purchase Expo in Chicago, we were thrilled to leave with new relationships and knowledge of the shopper marketing space.

We hope you were able to attend our sponsored track, “Leveraging Mobile” in which Jason Young, Crisp’s CEO, lead a seminar titled Insights into Mobile Shopper Marketing. Many thanks to our partners from Heineken and IRI that took the stage with us. If you missed it, feel free to check out our presentation here. 

 

 

At our booth this year, Crisp’s team members answered questions and connected with current and potential customers. We aimed to give attendees a clear understanding of Crisp’s MoCA platform, and how it benefits CPG & Retail marketers. Also, for the third year running, Crisp was thrilled to receive an Editor’s Choice award from the editors of Shopper Marketing Magazine, prominently displayed in front of our booth.

 

 

On Wednesday night, Crisp’s own Risa Crandall was selected as a winner in the first ever Women of Excellence Awards. The Institute recognized a selective group of female executives who have made an impact on the shopper industry. We were thrilled to be there to support Risa receiving this prestigious award!

 

With the very successful P2PX 2016 behind us, Crisp has teamed up with P2Pi to host its first iSeminar tomorrow, October 6th covering The Evolution of Shopper Marketing. This one-hour seminar will provide an in-depth look at how shopper marketers are responding and adapting to changes in the shopper marketing space. Be sure not to miss it, Click Here to Register!

As always, please contact us today if you would like additional information on Crisp.

Mobile Delivering Highest Incremental Sales Lift

A new marketing report from Nielsen Catalina Solutions was released last week that highlighted the effectiveness of mobile advertising making a greater impact than ever before. According to the report, mobile has the lowest frequency across all media, allowing marketers the option to buy more mobile and still expect strong returns. The report looked at return on ad spend for digital video, TV, cross screen media, and mobile for 450 CPG brands in the US concluded that, “Mobile drives the highest incremental sales per thousand impressions, at $26.52.” It also found, that cross-media advertising, once largely considered the most effective, does not drive a significant lift in return because only about 1-2% of audiences are exposed to synergistic cross-media campaign ads. The most crucial aspect to understanding this trend is in relation to all media types, mobile has the lowest effective frequency, meaning people have to be exposed the fewest amount of times before activation. The report verifies major findings for Crisp, The Mobile Shopper Activation Company, exclusively mobile focused reinforcing the ideas we have already pioneered.

To Learn More

The Mobile Shopper Activation Company