Crisp Hires Product Guru Balaji Ravindran as VP of Product

Crisp, provider of the leading mobile customer activation platform, Crisp MoCA, today named Bajaji Ravindran as its new VP of Product.

Balaji brings to Crisp over 16 years of experience in the Internet industry and a zeal for innovation. Most recently Balaji ran product management and strategic partnerships team at Intuit. At Nielsen, as a VP of Product Leadership, he rapidly expanded Online Platform and products to various emerging markets. He also scaled the Global Marketing Solutions products and made it a profitable business.

Prior to Nielsen, Balaji led product management and product marketing at Yahoo! He launched cutting-edge products for the world’s second largest contextual advertising platform. He then led listings and monetization products for Yahoo! HotJobs. He has won several awards for innovation and has 7 granted patents. In the past year, he founded and ran a startup to improve hiring in large enterprise firms.

“We are extremely excited to welcome Bajali to Crisp. As we continue to grow our leadership position in mobile customer activation, Bajaji’s extensive experience will play a critical role in leading and expanding our world class product organization” said Crisp CEO Jason Young.

Balaji has a Master’s degree in Engineering Management from University of New Orleans, an undergrad in Civil Engineering from Bangalore University, and Executive Certificates in Leadership from Kellogg School of Management.